The arts are the highest form of human expression. They inspire and engage—values that any company would be proud to support. P+A was unbelievably fortunate to be chosen by the Knight Foundation to manage all creative for the third annual Knight Arts Challenge, a $40 million effort to bring South Florida together through the arts. We developed the campaign concept—Dream Big—that used testimonials from past winners to encourage others, especially in underserved communities. In three weeks, we designed and placed 40 print ads and dozens of radio spots, and developed theater and banner ads. Exhausting work yielded amazing results: the largest number of applications ever received.